Selected Work

Stories change people. People create change.

Hello, I’m Coco. I work with brands and nonprofits to change how people see each other and the world we share. Through films and stories, I move people from awareness to empathy to action.

Have a story that needs telling? cocovidela@me.com LinkedIn

Selected Work

Scholarship Plus

We support NYC high school graduates from low-income households through the full journey of college with a four-year scholarship, plus a network that opens opportunities for life.

The Spirit of Scholarship Plus

Reclaiming Our Stories

Introducing the Class of 2026

Graduate Advice

Spitzer School of Architecture, City College of New York

I created the strategy for a subway campaign that put Spitzer on the map as a top public architecture school and found the people it was missing: New Yorkers who'd never pictured themselves as architects but already look at the city and imagine what it could be.

Spitzer campaign poster on a digital screen in a New York subway station

Spitzer poster: Less asphalt. More green.

Spitzer poster: The city has been reimagined a thousand times. Your turn.

Ulta Beauty × McCann

I produced and directed short films for Culture Studio exploring beauty as a means of liberation, self-expression, and connection across generations.

The Gender Spectrum

Liberate Beauty

Intergenerational Relationships

Rethinking Aging

Ad Council

I was part of a coalition of strategists and creatives that developed the narratives and messaging for three national campaigns, including COVID-19 vaccine education, one of the largest public health campaigns in history.

All Lives Can't Matter Until Black Lives Matter ↗

Pause to Heal ↗ Gun violence prevention

It's Up To You ↗ COVID-19 vaccine education

Activia × WPP: Live in Sync

I produced and directed a documentary series following women through the work they love, in Tokyo, New York, Mexico City, Moscow, Paris, and Barcelona.

Live in Sync

Marie Kondo, Tokyo

Yuko Kisuya

Yukiko Yamada